Tour de France: Assistance provided by Norauto

On 02/07/2024

In News

Roadside assistance and towing of vehicles from the famous Tour de France cycling race is once again provided by Norauto. For the 2024 edition, the Norauto mobile workshop will accompany the vehicles in the advertising caravan throughout the Tour route...

Norauto's mission will be to provide technical assistance to all the following vehicles, including recovery vehicles in the brand's colors. The presence of the mobile workshop and 8 employees will also make it possible to carry out prevention and maintenance operations. The device will thus accompany the vehicles of the advertising caravan as well as the organization's vehicles. New this year: the provision of eco-certified “Motorist & Responsible” maintenance products, composed of 99% ingredients of natural origin for all Tour caravans.

“The Tour de France organization and Norauto share strong commitments in terms of safety and responsibility. Thus, as a technical partner, Norauto employees will offer eco-driving awareness sessions for Tour followers. This eco-responsible driving makes it possible to achieve quantifiable objectives that meet the expectations of motorists: reduction in fuel costs (around 15%), reduction in maintenance expenses, reduction in greenhouse gas (GHG) emissions and decline accident risk of 10 to 15%” can be read on the program.

“Norauto has been a technical partner of the Tour de France since 2019. Over the years, we have built a strong partnership and we share the ambition of an ever safer road. We are delighted to have them at our side and to meet the challenges of tomorrow together." Christian Prudhomme, director of the Tour de France

“Elected the French people's favorite brand in 2024 and committed to working alongside motorists to support them every day in their transition to more sustainable mobility, we are proudly continuing our partnership with this popular event, the 3rd sporting event on a global scale! On 2 or 4 wheels, Norauto is on the side of a more responsible road for everyone and the Tour de France is a fantastic showcase for raising awareness of eco-gestures linked to mobility. We are also proud to continue our commitment to the Tour de France Women initiated last year and to support this event which promotes women's cycling at its highest level." Thibaut Lesaffre, Managing Director of Norauto.

About Norauto:
European leader in automotive maintenance and equipment, Norauto has been supporting motorists for nearly 50 years. Today, Norauto stands out as a creator of innovative, accessible and connected solutions in order to facilitate access and the pleasure of smoother, safer, more enthusiastic mobility, which responds to new uses of the road. The company is also a pioneer in electric technologies, an ambassador for clean vehicles and is committed to offering alternatives to the automobile in favor of sustainable mobility. The brand supports its omni-channel development on a network of more than 600 auto centers around the world (6 countries of operation) including more than 400 centers in France.

tow truck roadside assistance Tour de France Norauto